FaktiBG.com – Established Bulgarian News & Media Website with 2.74M Annual Sessions, €7.7K Revenue, 4 Facebook Pages & 88.8K Followers
FaktiBG.com is an established Bulgarian news and media website launched in December 2023.
The business is being sold as a complete digital media package, including the website, domain, full content archive, hosting environment, four Facebook pages, existing traffic channels, monetization setup and advertiser relationships where transferable.
The website generated approximately 2.74 million sessions during the last 12 months, with the majority of traffic coming organically from social media.
The business also generates revenue from both Google AdSense and sponsored articles, while operating with extremely low overhead.
The sale is suitable for a media company, publisher, SEO/content operator, investor, or entrepreneur looking to acquire an established Bulgarian-language media asset with an existing audience and monetization.
Traffic
Google Analytics data for the last 12 months shows approximately:
- 2,742,801 sessions
- Average of approximately 228,500 sessions per month
- 2.28M sessions from Organic Social
- 386,000+ Direct sessions
- 43,000+ Organic Search sessions
- Additional traffic from push notifications, referrals and other sources
Several individual articles have generated between 10,000 and 50,000+ page views.
The website also receives organic Google traffic, with multiple pages ranking in strong positions and achieving high CTRs.
Social Media Assets Included
Four Facebook news pages are included in the sale:
- One page with approximately 50,000 followers
- One page with approximately 22,000 followers
- One page with approximately 14,000 followers
- One page with approximately 2,800 followers
Combined audience: approximately 88,800 followers.
During the latest 28-day reporting period, the four pages generated approximately:
- 5.85 million Facebook views
- More than 600,000 engagements
These pages represent an important organic distribution channel for the website and are a major source of referral traffic.
Revenue
Revenue during the latest 12-month period:
Google AdSense revenue:
€3,017.93
Sponsored article revenue:
47 sponsored articles × approximately €100 average price = €4,700
Total revenue:
Approximately €7,717.93 per year
Average monthly revenue:
Approximately €643
The business has extremely low operating costs.
There are no regular staff, editorial payroll, agency, software, or advertising expenses currently required to maintain the business, apart from the domain renewal cost.
This means the business operates at a very high gross margin before owner labor and taxes.
Google AdSense Statistics
During the reporting period:
- Approximately 2.64 million page views
- Approximately 10.7 million ad impressions
- €3,017.93 AdSense revenue
- Approximately €1.14 Page RPM
- Approximately €0.28 Impression RPM
- More than 141,000 ad clicks
What Is Included in the Sale
The buyer will receive:
- FaktiBG.com domain
- Complete WordPress website
- Full content archive
- Website database
- Images and media library
- Existing SEO structure
- Google Analytics history
- Google Search Console history/access, subject to Google account transfer procedures
- Existing advertising configuration
- Four Facebook pages with approximately 88,800 combined followers
- Existing sponsored-content advertiser relationships where transferable
- Managed VPS hosting environment
- Technical assistance during transfer
Domain and Hosting
Domain registered:
December 1, 2023
Current domain expiration:
December 1, 2026
Hosting:
Managed VPS Start at SuperHosting.bg
Hosting is prepaid until:
February 2, 2027
The hosting service will be transferred to the buyer as part of the transaction.
Why I Am Selling
To focus on other activities and projects.
The website is operational and does not require a turnaround.
This is not a distressed sale.
Growth Opportunities
There are several clear opportunities for a new owner:
- Increase direct advertising sales
- Increase the price and volume of sponsored publications
- Improve Google Search traffic
- Expand Google Discover exposure
- Improve AdSense RPM
- Add direct banner advertising
- Add native advertising
- Develop newsletter monetization
- Expand push notification monetization
- Increase Facebook monetization
- Launch additional social channels
- Build a dedicated sales process for PR agencies and advertisers
- Expand into video and short-form content
- Increase evergreen and SEO-oriented content
The current business has been operated primarily as a news publishing operation rather than being aggressively optimized for maximum commercial revenue.
Reason for the Valuation
The asking price reflects the combination of:
- Approximately 2.74M annual sessions
- Approximately 5.85M Facebook views during the latest 28 days
- Approximately 88.8K Facebook followers
- Established domain and brand
- Large existing content archive
- More than €7,700 annual revenue
- Extremely low operating costs
- Existing sponsored-content demand
- Established social distribution infrastructure
- Transferable VPS environment
Serious offers are welcome.
Traffic, revenue, social-media performance and other key metrics can be verified during due diligence.
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Listed by faktibg
Fair Value