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E-commerce website specializing in men's underwear and thongs, targeting the French market exclusively (sales only in France). The site was acquired and completely redesigned in 2024, with increasing sales since the redesign. Key Points: • Customer acquisition is currently achieved exclusively through organic search (SEO). • A loyalty program / club benefit was implemented in 2026, with first positive effects observed on customer retention and numbers. • The business is currently managed with about 3 hours of work per week. • Positive customer feedback regarding product quality, site experience, and quick customer service responses. Growth Potential: • Significant development potential via online advertising (currently nonexistent), content creation, loyalty programs, and expanding the product range. • Possibility to create a true underwear hub, as the sale includes 4 additional domain names (one of which already has a website prepared at the design level). Ideal for a buyer who wants to take over an existing activity and has the time to accelerate its development.